The sport of surfing now represents a multi-billion dollar industry especially in clothing and fashion markets. The Association of Surfing Professionals (ASP) runs the world tour, hosting only the best competitors in some of the best surf spots around the globe. Other people make a career out of surfing by receiving corporate sponsorships and performing for photographers and videographers in far-flung destinations; they are typically referred to as freesurfers.
When the waves were flat, surfers persevered with sidewalk surfing, which is now called skateboarding. Sidewalk surfing has a similar feel to surfing and requires only a paved road or sidewalk. To create the feel of the wave, surfers even sneak into empty backyard swimming pools to ride in, known as pool skating. Eventually, surfing made its way to the slopes with the invention of the Snurfer, later credited as the first snowboard. Many other board sports have been invented over the years, but all can trace their heritage back to surfing.
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